Message on a Bottle

From road bike tire to smartphone cover within 24 hours. 21 stages,
21 stories, 21 unique smartphone covers. Every night after the stage, 
we gave one away during the cycling talk show
Tour du Jour.

For this campaign we created the online activation video online content, PR and mobile tool

Bottle1-1
Bottle2-1
Bottle4-1

Casevideo